China witnessed a remarkable surge in its culture and tourism market during the eight-day Spring Festival holiday, which ended on Tuesday, with several market segments climbing to all-time highs.
The Spring Festival, traditionally a peak and lucrative period for cinemas, saw record box office revenue and audience turnout highs this year, according to the China Film Administration on February 5.
Based on the statistics up to 2 p.m. on Wednesday, box office revenues totaled a staggering 10 billion yuan (approximately 1.39 billion U.S. dollars) between Jan. 28 and Feb. 4, according to ticketing app Beacon.